Longbow Pub and Pantry is a British pub in Brooklyn. But it’s not just a pub, it’s the real deal. So when the owners needed a bartender they wanted someone as authentic as their establishment – a real Brit. They placed an ad on Craigslist seeking “energetic and enthusiastic men and women with an appreciation of craft beer, good food, whisky and real football (a k a soccer).” The ad also stated that “being British definitely works in your favor.” That's when their problems started.
Is that legal?
The New York City Commission on Human Rights (NYCCHR) reviewed this ad and served Longbow with a legal notice stating that the bar had violated discrimination law “by giving a preference to employment applicants based on their national origin.”
The New York City Administrative Code provides that “it shall be an unlawful discriminatory practice (d) For any employer . . . to print or circulate any advertisement or publication, or to use any form of application for employment which expresses, directly or indirectly, any limitation, specification or discrimination as to age, race, creed, color, national origin, gender, disability, marital status, partnership status, sexual orientation or alienage or citizenship status, or any intent to make any such limitation, specification or discrimination.”
The commission offered to settle the matter for $2,500.
According to a recent New York Times article, Longbow’s owners say that they are “seeking the best applicants to help them cater to their ethnically specific audience.” The owners are willing to hire qualified people who are not British.
Hooters to the Rescue - Really?
The bar owners have invoked the “Hooters defense. ” This is a provision of the city law that provides leeway for employment policies that bear “significant relationship to a significant business objective.” Hooters was able to defend discrimination suits from men claiming that being female is “reasonably necessary” to the performance of Hooters Girl’s job duties.
So far, the NYCCHR maintains that Longbow’s owners posted an ad that is discriminatory because [the ad] clearly expresses a preference for one group of people over another.
So what can employers do? A few tips
- Keep you advertisements based on qualifications.
- Make sure that the stated qualifications are closely related to the duties, functions and responsibilities to be performed.
- Stay away from language that favors or appears to favor a prospective applicant based on impermissible criteria such as age, race, creed, color, national origin, gender, disability, marital status, etc.
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